Integrated brand platforms, packaging systems, and portfolio architecture designed for clarity, scale, and commercial performance.

SELECTED WORK

TONICA KOMBUCHA

Refreshing a Founder-Led Wellness Brand for National Expansion

Led full rebrand across packaging, messaging, and retail presence, contributing to 200% growth in new markets and 30% overall sales lift.

GLENN’S EDIBLES

Building a Regulated Brand
System Designed to Scale

Packaging architecture and brand platform that drove year-over-year growth and positioned Glenn’s among the top-performing gummy brands across multiple provinces.

HANDFUEL

Designing a Cohesive Portfolio Architecture for Expansion

Structured multi-SKU packaging system supporting product line growth while maintaining brand clarity and shelf recognition.