ABOUT ME

BRAND CONSULTANT & CREATIVE DIRECTOR

For over 25 years, I've helped agencies, founders, and companies build brands that cut through. Not just brands that look good, but ones that strengthen teams, differentiate products, and reshape the business ecosystems they operate in. My approach challenges businesses at their critical thresholds where culture, community, and market forces collide.

I founded and led MAKE, a boutique brand studio known for collaborative, soul-forward work in lifestyle, wellness, and CPG. Over the years I learned what makes brands thrive, and equally, what makes them falter. That experience showed me the importance of having not just designers and strategists, but a guide who can help founders navigate the high stakes decisions that define success.

Today, I work independently as a brand consultant. My role is to bring clarity, perspective, and judgment to founders who need a trusted ally at their side. I help them align their goals with market realities, source the right partners, and ensure their business, brand, and life move in harmony.

My approach starts with deep listening: reading the brief behind the brief and tuning into what actually drives a business. From there, it's about holding space for curiosity while translating insight into sharp decisions, creative direction, and brand platforms that resonate. Rigorous and intuitive. Strategic and human.

This mindset also helps me bring the right people into a project and support teams in working together with ease. When a team is aligned, the work speaks louder and with more heart.

I help brands say something real. I help founders make decisions with confidence. And I love solving the complex brand problems others shy away from.

Let’s build something that lasts.