ABOUT ME

BRAND CONSULTANT & CREATIVE DIRECTOR

For over 25 years, I have partnered with agencies, founders, and companies across Canada and the U.S., shaping not only brands but the ecosystems they live in. My work has always lived at the intersection of business strategy, creative intuition, and cultural relevance, where insight becomes identity and brands grow into something people can believe in.

I founded and led MAKE, a boutique brand studio known for collaborative, soul-forward work in lifestyle, wellness, and CPG. Over the years I learned what makes brands thrive, and equally, what makes them falter. That experience showed me the importance of having not just designers and strategists, but a guide who can help founders navigate the high stakes decisions that define success.

Today, I work independently as a brand consultant. My role is to bring clarity, perspective, and judgment to founders who need a trusted ally at their side. I help them align their goals with the realities of the market, source the right partners, and ensure that their business, brand, and lifestyle move in harmony.

My approach is rooted in listening and observation, in reading the brief behind the brief, and in tuning into the values driving a business. I call this way of working Empathic Strategies, a practice of translating insight into decisions, creative direction, and brand platforms that feel clear, human, and resonant.

This mindset also helps me bring the right people into a project and support teams in working together with ease. When a team is aligned, the work speaks louder and with more heart.

I help brands say something real. I help founders make decisions with confidence. And I love solving complex brand problems that others shy away from.

Let’s build something that lasts.