I help founders see what others miss. With over 25 years in design, strategy, and consumer brands, I bring insight that turns complexity into clarity. My role is to guide you through the critical brand decisions so you can invest wisely, avoid costly mistakes, and move forward with confidence.

BRAND CONSULTING WITH HEART, VISION, AND EXPERTISE

BRAND CONSULTANT & ADVISOR

Brand Readiness

For founders shaping their vision..

I uncover the insights that shape a strong foundation, helping you articulate your vision, map priorities, and prepare the ground so strategy, design, and marketing partners can succeed.

  • Reveal hidden opportunities in your brand and product

  • Define business goals and long-term aspirations

  • Clarify product-to-consumer fit and market positioning

  • Align internal partners around a shared vision

  • Map the priorities that set you up for success

Strategic Oversight

For founders moving into execution or preparing to launch.

Oversee packaging and brand design to ensure it matches strategy

  • Evaluate creative work at key milestones

  • Identify and interview PR, digital, and social agencies

  • Review proposals and negotiate scope with clarity

  • Provide ongoing advisory as your brand grows

Creative & Market Support

For founders needing an experienced filter.

From agency briefs and partner vetting to proposal reviews and creative oversight, I serve as your brand advisor and fractional Chief Brand Officer — the filter that translates complexity into confident decisions.

  • Align your brand with growth goals and market realities

  • Source and vet the right partners for brand execution

  • Write and refine briefs that get results

  • Review proposals and separate essentials from “nice-to-haves”

  • Provide cultural and category insights to guide decisions

  • Keep your brand aligned with your growth goals

With more than 25 years guiding brands and founders, I operate at the intersection of insight, strategy, and creativity. What you get isn’t just support — it’s the clarity and judgment you need to move forward confidently.

  • A refined instinct for what wins and what wastes investment

  • A founder-first approach that aligns vision, goals, and lifestyle

  • A deep network of trusted creative and strategic partners

  • Experience steering brands through launch, growth, and reinvention

Wherever you are in your journey, my role is to bring insight, clarity, and judgment to the decisions that matter most. If you’re ready to move forward with confidence,

let’s talk

Not sure what you need?

Perspectives

"Working with Michelle is like experiencing the perfect creative cocktail: one part skilled strategist, one part open collaborator, two parts intuitive visionary, all garnished with the unexpected magic that sparks lasting impact.

Blake Whitman, Vermont (Client)

"Michelle inspired the full vision and aligned it with my true purpose. She has an extraordinary ability to distill complexity into clarity, a true brand alchemist. Whatever you call it, it works, and I’m deeply grateful."

Kamoy Nicola, Toronto (Client)

"Michelle leads with clarity and creativity, pairing sharp design instincts with a deep understanding of brand. She knows how to elevate ideas, bring fresh perspectives, and guide teams toward meaningful, memorable outcomes.

Jason Vandenberg (Designer)

"Michelle is our secret weapon, a quiet force behind the scenes who helped translate our ideas into a brand that truly resonates. Her strategic intuition made all the difference."

Dylan Cooper, Toronto (Client)

Working with Michelle is a piece of brioche (cake is far too common). Professional, strategic with an attention to detail, Michelle combines pretty much everything you’d want in a creative with pretty much everything you’d want in a human being. Like I said, brioche.

Jonathan Weiss (Copywriter)

"Michelle has an intuitive sense for building teams, leading creative collaboration, and steering brand systems from vision to execution."

Nick Samson

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