CHASING THE DREAM
Chasing the Dream is a nationally broadcast TV series that aired on NBCU and streamed across Peacock, Hulu, and other major platforms. I was brought in as Creative Director to define the show’s visual identity and tone from the ground up.
Leading a team of designers across graphic, digital, and web, I directed the development of a cohesive brand system built to scale across broadcast, streaming, and mobile environments. The identity was designed to work everywhere the show lived, from on air graphics and streaming interfaces to PR materials and on set applications.
Working closely with production and line producers, I ensured the system stayed consistent across partners and deliverables. I also collaborated with the PR team on pitch and media materials to support outreach and launch.
At its core, the work was about building a visual foundation strong enough to carry the heart of the series: mentorship, transformation, and second chances.
BUILDING A BRAND TO BROADCAST HOPE
The Challenge
I led creative direction across the full identity system, including logo, typography, color palette, and brand guidelines. The system was designed to be flexible and consistent across platforms, with clear rules for use in broadcast graphics, digital interfaces, and promotional materials.
I also directed motion and animation development to ensure the identity translated seamlessly into on air storytelling, and guided the creative direction for streaming and web touchpoints so the experience felt clear, modern, and aligned with the show’s tone.
The Impact
The identity launched with a consistent presence across broadcast and streaming platforms. Branded assets supported press and media efforts leading into the premiere. The production team had a clear brand foundation that enabled cohesive execution across formats and helped the series show up with clarity from launch onward.
