ART DIRECTION

PHOTOGRAPHY & VIDEO

I direct photo and video shoots that transform brand strategy into captivating, emotionally resonant storytelling. Every set is an opportunity to align creativity with clarity, delivering work that is on time, on brief, and always on brand. Whether for consumer packaging, digital content, or social campaigns, I lead teams to create imagery that is magnetic, meaningful, and strategically grounded.

I bring a blend of emotional intelligence, aesthetic instinct, and production knowledge to every shoot. My goal is not just to make things beautiful, but to make them work creatively, commercially, and culturally. I lead with intention, move quickly, and foster respectful, collaborative environments where each team member can contribute their best.

HOW I WORK

No two shoots are ever the same. Crew shifts, evolving goals, and tight timelines are part of the process. What keeps everything moving is strong creative leadership. I assess the needs of the project, align with the brand, and guide the team toward a shared vision that feels focused, energized, and achievable.

Before the shoot, I dive deep into the brand’s emotional and strategic context. I study guidelines, decode tone, and explore the role each product or scene plays in the larger ecosystem. On set, I get hands-on to guide composition, colour, texture, lighting, and appeal, all while safeguarding accuracy and brand integrity.

My decisions are quick and thoughtful, shaped by years of experience. I understand the pressure of real-world constraints like print process, compliance, and approvals. I know how to adapt when things shift by adjusting lighting, setups, and shot sequences, always without compromising the big picture.

WHAT YOU CAN EXPECT

  • Visual direction that supports marketing, social, and packaging impact

  • Leadership that is intuitive, inclusive, and designed to bring out the best in creative teams

  • Strategic problem solving that keeps production on track and on budget

  • Story-driven visuals that connect the product to the full brand world

  • Clear understanding of how storytelling carries across packaging, digital, and content platforms

  • Documentation of real-world variables such as product scale, texture, translucency, or model presence, so your team understands how visual choices were made

  • A commitment to sharing creative discoveries that emerge on set so your team understands the decisions behind the final image

  • High-level retouching or post production direction provided to photographers and videographers, along with written rationale shared with your team for consistency and brand clarity

  • Respect for the brand’s voice, pace, and purpose in every creative decision

ADDITIONALLY UPON REQUEST

I can provide visual narratives, a detailed shoot plan, and team recommendations tailored to your budget and brand goals.

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