SAHAJAN

BUILDING A MODERN AYURVEDIC BEAUTY
BRAND WITH ROOTS

In the early days of Sahajan, I partnered with founder Lisa Mattam to transform her vision of a clean, clinically backed Ayurvedic skincare line into a market reality. Drawing from her South Indian heritage and pharmaceutical expertise, Lisa sought to create a brand that would honor ancient wisdom while delivering modern performance standards.

I spearheaded the complete brand development, encompassing naming strategy, visual identity system, packaging architecture, and creative direction. Our mission was to craft a brand that felt simultaneously rooted and refined, capable of resonating with a discerning global audience seeking both authenticity and efficacy.

The Challenge

Redefining Ancient Beauty for Modern Consumers

Ayurvedic beauty existed largely in the shadows of the North American market. The category needed an advocate to introduce this ancient science in a way that felt accessible and trustworthy to consumers unfamiliar with its principles.

The creative challenge centered on balancing Ayurveda's rich heritage with a clean, contemporary aesthetic that would appeal to sophisticated beauty consumers. The brand needed to communicate both the depth of its ancient roots and the rigor of its modern formulations without compromising either authenticity or accessibility.

  • Fusion Through Purposeful Design

    I developed a brand identity that seamlessly merged traditional elements with contemporary design principles. The visual system features refined earth tones and sophisticated typography, reflecting the brand's commitment to natural ingredients and scientific integrity.

    Creative direction emphasized the luxurious textures and natural origins of each product, showcasing their premium quality through tactile photography and elegant compositions. Every touchpoint, from packaging to digital presence, reinforced a cohesive visual narrative that elevated the entire category.

  • From Heritage to Global Recognition

    Sahajan has evolved into a globally recognized brand, securing placement at major retailers including Sephora and earning features in leading luxury lifestyle publications worldwide. The brand's dedication to clean, effective skincare rooted in Ayurvedic principles has cultivated a devoted customer base and earned widespread industry recognition.

    Our foundational creative work established a resilient brand platform that continues to drive Sahajan's growth and evolution within the increasingly competitive beauty landscape. The brand successfully bridges ancient wisdom and modern expectations, proving that heritage and innovation can coexist powerfully in today's market.

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